TL;DR: We want to help make your web application faster. Pop your email address into the form at We’ll let you know when it’s ready.

In 2009 Google published a blog post entitled Let’s make the web faster. Since then, Googlers (in particular Ilya Grigorik) have spoken about, written about and published tools to help developers think about how best to improve the performance of their applications.

According to The HTTP Archive page weight is only going up. The total size of pages, as well as the number of assets loaded per page is on a continuous upwards trend. Certainly, the absolute number of bytes will be somewhat compensated for by globally increasing internet speeds. Compare that with latency. Latency has physical limits. The speed of light means that the increasing number of resources on each page is a problem. Eliminating additional asset loads wherever possible is really important.

It has been repeatedly, empirically, and reproducibly demonstrated that for every extra 100 milliseconds your page takes to load, you lose conversions. Google uses speed to rank results in search. Customers love a fluid user experience.

This is where I’d like to introduce Browserpath. Browserpath is an upcoming product from the team here at Fun and Plausible. Our aim is to build a really great web performance monitoring and load testing tool. Browserpath’s core goal is to help you improve your conversion rates. We’ll do this by telling you exactly how to improve the core workflows on your application.

Browserpath will drive real browsers through your site continuously. We’ll give you statistics for places where network loads were sluggish, interactions were slow or where you have degraded user experience.

We’ll also provide the ability to take the existing monitoring for your workflows and automatically turn them into load tests. Our aim is to make it entirely trivial for you to push tens of thousands of browsers through your application in the space of a few minutes. This is the sort of load you can expect from being tweeted by @snowden, featured on reddit, or getting a big TV spot.

We’ve got big aims, and at the moment, like half a prototype. Our aim is to launch by the end of January 2016. If you’re interested, you can give us your email address at and we’ll let you know when it’s ready. We’ll also give you 10% off the lifetime of your account in exchange for trusting us.

Thanks for reading. We’re really excited about where we’re going. Sam Phippen, Director of Plausibility, Fun and Plausible Solutions.